Computer Associates Y2K Advertisement

Title

Computer Associates Y2K Advertisement

Subject

Y2K

Description

Computer Associates, a global technology leader that produced semiconductor and infrastructure software solutions created this Y2K communication in 1998.

On the front side of the communication, a male academic stands holding a pointer in front of several difficult formulae and calculations written in chalk upon a large dark chalkboard. At the base of the image are the words ‘And Now, A Simple Explanation Of How To Prepare For The Upcoming Century Date Change’.

On the reverse side of the communication is a Computer Associates letter from its General Manager, Rich Chiarello, which offers an invitation to attend a free seminar named ‘The CA Discovery 2000 Seminar’, in which attendees would learn about Y2K issues and potential Computer Associates solutions.

This advertisement uses humour to express the difficulty involved with preparing for the upcoming millennium date change, and offers to assist both its current, and future clients with what appears to be a problematic transition.

The Computer Associates company is now known as Broadcom Inc. and is situated in Calfornia, in the United States of America.

Creator

Computer Associates

Source

2004.3020.09

Publisher

Smithsonian, National Museum for American History

Date

1998

Rights

Licensed under a Creative Commons Zero license

Format

JPG

Language

en

Identifier

Computer Associates 1998, ‘Computer associates Y2K advertisement’, Smithsonian, viewed 14 April 2021, <https://www.si.edu/object/computer-associates-y2k-advertisement:nmah_1271059>.

Coverage

California, United States

Original Format

Advertisement: printed ink on paper

Physical Dimensions

10 in x 6 27/32 in; 25.4 cm x 17.4 cm

Files

Computer Associates Y2K Advertisement

Collection

Reference

Computer Associates Y2K Advertisement, Computer Associates, Smithsonian, National Museum for American History, 1998

Cite As

Computer Associates, “Computer Associates Y2K Advertisement,” Y2K, accessed August 10, 2022, https://hums3052sharonrowland.omeka.net/items/show/2.

Comments

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